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Category: Our Ideas

search engine tips blog

Display Ads vs. Search Ads: Which One Is Better?

Written on . Posted in iNews, Our Ideas. Leave a Comment

When it comes to Search Engine Marketing (SEM), search ads aren’t the only way to capture the interests of potential customers. There is also the alternative of having display ads that solve a different purpose. While both are forms of paid ads, they can differ as beginners and experts alike often  don’t  know with what ad to go for. Here is a handy blog on the difference between the two, and which one you should go for. 

Search vs Display

Search Ads are the ads beside organic searches in the search engine results pages (SERP). Moreover, they comprise of a headline, URL, and description text, designed to direct users to click the ad. Basically, what determines the rank of these search ads would be the bid and quality score. 

While search ads are “pull” advertising, meaning that there has to be intent expressed by users for an ad to show up, Display ads are a form of “push” advertising. Additionally, paid ad placements appear on different targeting parameters. The display ads can show in many different websites and even on social media. 

Search volume

Search volume is one factor to look into if you can’t decide between both ads. If you see that you have a good search volume, then you are in a good position to start a search ad. However, if the volume is not much, then having a display ad would be better for your products as it helps with brand awareness.

Brand awareness

For new businesses, or businesses offering new products, the best way to generate awareness is through display advertising. The Google Display Network helps you reach a wide audience who might be interested in what you have to offer. 

Moreover, if you actually know the sites your target audience visits, then you can target those sites in particular. Search ads aid your display ads by including the same branded terms used in your display ad.

Urgent services 

If your business offers professional services like dentistry, then search ads would be better. Usually, people searching these terms are in need of the services already. 

Moreover, your target audience may be using mobile to search urgently for a service that they want. Targeting mobile users is key in capturing these users. 

Budget 

For those with limited budgets, it is best to turn to search ads. Display ads can incur a larger budget and not guarantee a positive return on investment.

If you have a larger budget, you can focus on your successful search campaigns to keep the traffic flowing. You can also choose to expand also to the display network. 

Using the right strategy, you can get the traffic you need to gain new customers. The world of paid advertising and digital marketing can be quite confusing and daunting to beginners. Don’t know what to do? Worry not as there are experts that can guide you in how to deliver compelling campaigns through search or display advertising. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs.

iManila is an expert digital marketing agency and web design company in Manila that has helped a lot of brands with their online campaigns. See how we can work together — talk to us!

Social Media Marketing Tips Blog

Handle Your Social Media Like A Pro With These Techniques!

Written on . Posted in iNews, Our Ideas. Leave a Comment

Social media is almost a must when it comes to establishing your brand’s presence online. In fact, it is the second most popular way to research brands next to search engines. However, having a good social media page is hard to achieve than what people expect.

Social media management takes time, agility, and continuous engagement and posting. Here is what you need to do to handle your brand’s social media pages like a pro. 

Quality over quantity

Just because your competitor is posting every day doesn’t mean you should too. Making sure that each post has a reason to be there and that they are of quality is a must. Moreover, ensure that you create posts with the goal of raising awareness. While it is good to jump on trends for content, create content that can remain relevant. 

Use analytics to guide your posts 

Social media platforms like Facebook and Instagram all come with native analytics. They help businesses raise awareness of how their posts are doing. Engagement rate is one metric to look out for. This is why you must study the data as it is based on your actual followers. Try to draw insights from it to help you figure out what works for them. 

Social media workflow tools

There are many people working in social media from content creators, to designers, to the person making approvals. There is also more than one account they use. Thankfully there are social media management tools such as Hootsuite that make the planning easier for everyone involved. 

Being able to mass schedule posts is very convenient and will add to your quality of life. Not only that, but these tools help give better insight into your platforms. They even let you compare performance across platforms. 

Add a human touch

It is much easier for people to connect with real people over businesses. Give them something to relate to and try your best to let your human touch show in your posts. Also, try cracking a joke or two, tackle a trending topic, and engage sincerely with your followers especially when dealing with complaints. Things like these remind people that there are people underneath your brand. This will make you look better in the eyes of your followers. 

Social media is not a one-and-done thing that if you find what works, you just stick to it forever. It also takes constant work and close attention to what works and what doesn’t as that constantly changes over time.  Pay attention to your metrics and create content based on what works for your followers.

Digital marketing is a vast umbrella and social media marketing is just one of them. Partner with a top advertising company in the Philippines to help you get started on an effective social media strategy for your brand that helps your other digital marketing channels. 

With 25 years of experience in the industry and an IT company at its core, Manila is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development company and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with iManila and make your brand goals become reality. Talk to us!

web backup blog Nov 2

Reasons Why You Need To Backup Your Website Regularly

Written on . Posted in iNews, Our Ideas. Leave a Comment

What’s the use of a good website if it is not well protected? 

This is why keeping your website safe should be one of the major priorities of any business owner. One of the best ways to keep your website protected is by performing regular backups. Backing up a business website is easier than you might expect and can help safeguard your site in the event of a hacking incident. Here are the reasons why you need to back up your website regularly. 

Prevent data loss

Keeping your data safe is the utmost priority in any backup system. This is very relevant for websites with a ton of blog posts and libraries of content and you want to safeguard it against human errors and other incidents. 

With sensitive data, it is even recommended to have not just one backup, but multiple backups available and keep them stored in different locations. Uploading backups to the cloud and keeping a copy in your server is ideal. 

Protection against compatibility issues 

If you are familiar with how Content Management Systems, then you know that they deal with a lot of different add-ons like plugins and themes. However, each time you add one to your site, you are introducing a new element in your current site’s ecosystem. Moreover, they can have an undesirable effect on your website, resulting in poor performance as compared to before. 

Not only that, but backups are a good way to ensure that you don’t avoid the use of these add-ons. For this reason, make it a good practice to backup your business website. That way, if any compatibility issues arise, you can revert it easily.

Fix malware issues 

People may not be aware that websites, just like computers, can also be affected by malware. No matter how big or small your website is, they are not exempt from any attacks. It can be very tricky to deal with malware on your website. The longer it takes for you to fix that security hole in your site, the more vulnerable your site becomes. The easiest fix in this scenario would be to have your backup ready to restore your website.

Create easy staging sites for testing 

The best way to make a big change to your site is by testing it first. Having a recent backup of your site can help you stage a copy in mere minutes. Should anything go wrong when you test your new site out, it would not affect your live website. 

Develop secure best practices 

When it comes to keeping your website secure and in good shape, prevention is always better than the cure. So, it is better to develop security practices such as regularly scheduled backups than solve the damage human error can do to your site. 

Additionally, there are many ways to backup your site and making this a habit is always good practice. Brushing up on this and other best practices for websites is always a good must-have. 

Have a top digital marketing agency to help keep your website secure with each backup. With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company in the Philippines ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Schedule a consultation with iManila and see how we can work together. Talk to us!

What Google Analytics Can Tell You About Your Business

Written on . Posted in iNews, Our Ideas. Leave a Comment

If you own a website, you must know the people who are visiting and where they are located. Thankfully, Google Analytics is a powerful tool that can answer all of those questions above and more. Here we will go through the things Google Analytics can tell you about your business website.

Your website’s first impressions

Ever wondered how visitors feel when they visit your website? Google Analytics provides you with the necessary data to piece together their first impressions. Checking the bounce rate tells you the rate at which people leave your website after landing. A high bounce rate can mean that they might not be finding what they are looking for. So, maybe it’s time to rethink the content in your site or the copies of the ads that brought them there. 

Checking site duration also tells you which pages in your website users stay longest at. This can be a signifier that you are doing something right on this page, and that your content can be really engaging. 

Which keywords attract your audience 

Keywords are important for SEO because they are how your audience would typically find you. Targeting keywords that generate the right qualified traffic can mean a step closer to getting that lead. Google Analytics can give you insights on what keywords perform the best. It can show you what keywords generate the most web traffic and to which page on your website they are landing. 

Your best social media channel

Google Analytics can give you insight into which social media channel of yours generates the most traffic. Additionally, this can help you narrow down which one to focus on as it can be quite costly to constantly put out paid social media ads. Save on additional budget and instead concentrate on your best-performing channels. 

Location of your visitors

At a glance, you can find out where your visitors are coming from. This is important as it helps you figure out where there is interest and target those visitors for a marketing campaign. You can see which areas you are already popular in and which areas there is potential for further growth. Moreover, can help you in your segmentation, to further provide a more targeted and localized campaign messaging.

More insights into your customer and their journey 

Another vital insight would be finding out the device that your visitors use to check out your website. This helps you learn more about where they are coming from. Are they more mobile users? Then having your website mobile responsive is a must-have. You can even view their interests and professions to give you a better understanding of your market. 

Tracking their journey is another thing — how did they get to your website? Are they coming from your Facebook page? Are they coming in via organic search? This information helps you map out a customer journey and figure out which channels to focus on in getting customers on your business website. 

Google Analytics is an important tool for digital marketing companies as it can pull from so many sources such as your website and social media. Moreover, it also gives you data that is useful in telling you more about your client’s website and its customers. The next step is building the right plan of action to make the most out of this data and you can do that with help from an experienced digital marketing agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Learn how we can work together and help build you an effective digital marketing campaign with Google Analytics.

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