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Category: Our Ideas

Why VPS Hosting could be a perfect fit for your website

Written on . Posted in Our Ideas.

 

The demand for creating online assets like a website is remarkably increasing in the past years. In September 2014, the World Wide Web has hit its first billion mark in terms of published websites. And now, the world has reached 1.2 billion websites with internet users that are thrice as much as the number of world’s published websites. With a simple 1:3 ratio of the website to internet users, imagine a huge number of data going in and out from billion websites hosted on various servers around the globe – that is 45,341 gigabytes worth of internet traffic happening every second. That is huge, and that is a little exhausting for servers working 24/7 just to keep websites up and running.

Now here’s another fact this that is noteworthy. Through the years, the internet users have evolved into a no-nonsense kind. The evolution includes a remarkable dip of users’ patience while surfing online. An average internet user expects a website to load not more two seconds. And every second after that is business going down the drain.

See related blog: Mobile Friendliness Ranking Factor

If you are a website owner who happened to be a business owner too, how would you know if your current web host is capable of handling your current and future web traffic?

That is simple.

If you have seen a sudden spike of web visits in your analytics, and that was sustained for a longer period of time, chances are, your website loading time will drastically increase. And that only means a longer waiting time for internet users who are trying to access your website. If that happens, you’ll know that you are reaching the limits of your web server.

Would you transfer to a bigger one?

The answer is always case-to-case basis. Suppose you are currently hosted on a shared server – meaning, you’re sharing the resources of one server with other tenants – will you upgrade to a dedicated one? Well, it depends. If you are a highly-visited online content publisher, then it’s a big YES. But if you are not, then you need to anticipate your future plans for your website to be able to make a wise decision.

See related blog: Shared or Dedicated: Know what’s best for your web hosting needs

However, the truth for most SMEs is that upgrading to a dedicated server could be a little too uncomfortable in terms of cost. But what if your website is too big already for a shared environment? What will be the other option?

The answer is VPS hosting.

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So what basically is VPS hosting?

VPS are virtualized servers inside the main server. A little too vague right? Well, the advent of hypervisor software in the early 2000s made it possible to efficiently use hosting servers by virtualization. That’s when VPS started to become a hot item for businesses like yours.

VPS is like having multiple independent and private servers inside the main server. You might be asking yourself right now, what could possibly be the difference between VPS and shared hosting? Since they are both working on the idea of a shared environment? Below are the key features that will help you understand why VPS will suit your needs better:

  • Autonomy

This is probably a top feature of a VPS hosting.  The subscriber (which is you) has full access to the VPS’s OS, with unrestricted root or administrator permissions. This level of access allows you (of your IT team) to configure the VPS to meet your own unique requirements.

  • Security

Unlike the former shared environment that you used to have, VPS are virtually secured because it is not affected by the other virtualized servers.

  • Flexibility

VPS allows you to host multiple websites. For instance, you can host your main website and a development site on the same VPS.

  • Scalability

And if you are not satisfied with its specs? You can always upgrade to higher specifications without worrying about downtime. To be honest, this capability depends on the provider.

  • Cost-efficiency

Since dedicated servers are expensive, VPS servers are way cheaper that the former. In most providers is just a few gran higher that the highest shared server offerings. You basically have the flexibility and capacity of a dedicated server for a cheaper cost.

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The thing is, upgrading to a dedicated hosting service isn’t always the best course to take in times like these. VPS is more secure and much cost-efficient option for SMEs looking for a solution to their increasing web traffic issues.

And if by chance you are looking for a trusted VPS hosting provider, you can reach us at (02) 959-4807 or at (+63)917-8476005. You can also email our skilled technical support specialist at support@imanila.ph.

Website Credibility Signals You Need to Have

Written on . Posted in Our Ideas.

A website is considered the most important online asset for businesses and organizations. But with more than 1.2 billion published websites, how can you tell your target audiences that your website (which represents your business) is credible?

In marketing, despite having a remarkable product or service, if your website doesn’t convey the superiority of your business, then there will be a disconnection between your brand and your market.

To clearly understand the credibility signals online audience look on a website below are the critical factors that you should look out for:

  • Image of the business owner

One of the ultimate trust signals that will give credibility to your website is an image of the owner in about us section of the website. No matter how awkward and uncomfortable for business owners like you, putting your image will boost your website’s credibility.

  • Thorough contact information

One thing is common among online users nowadays – and that is getting the information they need in just a few steps and few clicks. To be able to increase your website’s credibility you should include all contact information that your audience or your market needs to know to reach you. And that is not just putting them on the website, but also making easy for your audience to see it.

related:  Usual Mistakes SMEs Do with Their Website

  • Testimonies

Nothing is more convincing than good words from people who have tried your products or services. People love a recommendation from people that are not part of a business organization. Their recommendations are highly valued as they had a first-hand experience with your brand. Now, putting the most compelling and believable testimonials from your current and past clients will surely help in building your website’s credibility.

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  • Social Links

Another means of validation of the credibility and also the legitimacy of your website is through social links. As the online community gravitates towards socials, they are expecting a consistency in your brand from the web to socials.

  • Web design, Branding and Information Architecture

This one is a big chunk to swallow for beginners as this includes three dimensions that work as one. All three are part of the improving user experience. A good branding yields a comprehensive guideline that can be used to create a remarkable web design.

Also, while doing the design, the information architecture (or the correct arrangement and careful selection of content to be included) of the website is also a crucial factor in giving a better user experience. It is a must that you need to make highly sought information easily accessible to your visitors, and that is part of a good information architecture.

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Bottom-line is, your website is the face of your business online. Making sure that it represents your brand well, and that it looks completely credible is essential in making your online marketing a success.

For inquiries about website revamp, develop and design, you can contact iManila at (02) 490-000. You can also send an email via info@imanila.ph or via salessupport@imanila.ph.

Exciting Learnings and Updates from Marketing Next 2017

Written on . Posted in Our Ideas.

San Francisco, California – The Ads and Commerce Business of Google has announced new innovations at the recently concluded Google Marketing Next 2017 event. They made it clear to the audience that these updates are thrilling for both advertisers and agencies. The innovation for this year focuses more on making AdWords, Analytics and DoubleClick, much efficient for all – especially in making reports and digesting data to better understand the online audiences.

The Keynote event was started by the Sridhar Ramaswamy, Google’s Senior Vice President for Ads and Commerce with the overview of what shall be expected with Google AdWords, Google Analytics and DoubleClick for this year. Below is a rundown of interesting facts that you need to know:

  • Ramaswamy presented that 87% of the world population rely on Google search in times of need. He highlighted in his talk that “search” above all, serves as the first contact point of users whenever they are curious about knowing something or doing research prior to purchase.
  • 20% of worldwide searches are voice search. And what does this supposed to mean, especially for the marketers? This is a good gauge that as mobile devices evolve in a fast-paced, so is the way users search in Google.
  • Ramaswamy reminded marketers to always put consumers at the heart of their brand strategy. And the only way to do that is my making a marketing strategy driven by smart data in every phase of the consumers’ searches. And that is what the current updates in Google AdWords address.
  • Get the fundamentals of ‘mobile-first’ right. – The usage of mobile devices is increasing at a rate higher that what is expected, but the availability and infrastructure for mobile data around the world are not completely fast. There are countries like the Philippines with a below-average mobile data. To ensure users have a better experience as they navigate your website, it should load not more than two (2) seconds. Every second – beyond 2 seconds – delivers a much larger bounce rate.

In order to attain this, your website should be mobile responsive and all your media (photos, video, and dynamic) should be compressed in a size optimal for mobile web browsing.

  • The consumer has a diminishing sense of the boundary between online and offline. – The reality of doing business today is embracing the reality that users can no longer distinguish online between offline.

70% of consumers turn to their smartphones before making an action, either buying or dining. And with that, consumers move seamlessly from online to offline – from searching locally in Google to actually going into their choice of store. This action brings consumers to a thinking that what they had experienced while searching for a store online should be exactly what they will experience as they step into the store’s entrance.

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Google Updates

Below is a quick list of the updates of Google for their three platforms:

  • Google Attribution

Before, marketers are left with no choice but to rely on the last click attribution as the final touch point that contributes to conversion. Now, Google has resolved the issue of attribution in doing campaigns – hence the Google Attribution. The good thing is, Attribution will be available for AdWords, Analytics, and DoubleClicks for no cost. However, there is an Attribution 360 available for a certain cost which gives more flexibility in doing customization depending on the demand for granular data by the company.

Moreover, Google will be introducing Unique Reach reporting in AdWords. This metric is de-duplicated across devices, campaigns, and formats. Now, you can measure how many people were shown your display and video ads. You can see two new metrics in your AdWords: Unique users and average impression per unique users.

  • Integration of Google Optimize in AdWords

We all know that when a website is hard to use, the bottom-line of the campaign will be severely affected. Google Optimize is a tool targeted for marketers to create a landing page that can be tested for its effectivity. This tool doesn’t need the help of a webmaster and coding skills to run. Google will soon integrate Optimize to AdWords for marketers to evaluate the effectiveness of their landing pages to improve their ad quality scores.

  • Google Surveys in AdWords and DoubleClick

After getting a hit from your ad, it is still hard to get from these figures a qualitative data that is essential in evaluating the success of your campaign. Google announced that it will soon integrate Google Surveys in AdWords to let marketers send an automatic quick survey to every click to extract some vital qualitative information.

For further functionalities, Google will make Google Survey 360 available for advertisers who need it.

  • Google Assistant

This is the most exciting part for retail-type of clients. Google Assistant is a conversation with Google to help people get things done – this is a brief but powerful message from Jennifer Liu, the director for Google Shopping.

For a better understanding, Google Assistant is an artificial intelligence that is activated via voice command. From the word itself, it is designed to help users search for something over Google without lifting a finger.

Now, this one is by far the most thrilling innovation for retailers. Why? Because Google Assistant is designed for searches of tangible products (or even services in the future). Google is encouraging retailers to take part in making shopping via Google easy for every user by sending updates of their inventories in their branches.

You can watch the entire Keynote speeches in the video from Google below:

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Google Marketing Next 2017 surely brought a lot of exciting innovations what will surely improve every stakeholder of Google’s ecosystem. It will surely make advertisers and agencies happy and most of all making users much happier by getting more relevant information.

If you want to know how AdWords can help your small business make a big leap in Google search engine, you can always reach iManila at (02) 490-0000 or at info@imanila.ph for services relevant to Google marketing such Search Engine Advertising for search and display, and Search Engine Optimization to improve your website’s ranking.

FRED: Could this be the initial SEO shake-up of 2017?

Written on . Posted in Our Ideas.

Many website masters may have noticed lately that their ranking is gradually diluting, and that their website traffic decreases despite their SEO compliance. Some of them are probably thinking that there is something wrong with their SEO activities, but some had a hint that Google may have released an algorithm update somewhere in the first quarter of the year.

What really happened is that most sites saw 50 percent to 90 percent traffic declines from Google organic search. This was a massive organic ranking drop for these sites. It is somewhat believed that the update was released last March 08, when there has been as a sudden drop in the traffic and even rankings.

And according to some SEO thought-leaders, FRED (which they named the update) targets websites that are low in quality content but heavy on the ads. Other than confirming that it was targeting ad-heavy sites, Google hasn’t said much more about Fred. Since there are no other details about the update, it probably would help most webmasters to focus on their links, including the method of acquiring those links.

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Link building is always about quality over quantity. A few links from embedded within websites with outstanding domain authority are always better than a bucket of weak and spam-y links.

Since Fred has been making a shake-up in the SEO world, one thing appears to be a definite course-of-action for SEO experts and webmasters – to continue creating quality content and earn quality links.

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And in terms of on-page SEO, iManila’s digital marketing team is capable of helping small businesses to start their online presence through Google search engine’s results page. Visit our digital marketing page to know more about the services that we offer. For inquiries, please call (02) 565-4064 or send us an email at infor@imanila.ph

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