The Ultimate Guide for Facebook Ad Optimization Success
Optimizing an ad is more than just recalibrating audiences or installing pixels or SDKs for tracking. There’s a whole new world of optimization tactics that are just waiting to be unfolded. For someone new to this, it might take you time to master everything, but when you finally get a grasp of the process, all the rest will eventually come in handy.
For few others who are lucky enough to have already mastered ad optimization, they already know how optimization could improve their campaigns dramatically. In this article, we will introduce to you some tips and tricks to help you level up your Facebook ads campaigns.
In this guide, we will teach you how to:
- Increase your Click-through-Rate
- Lower Cost-per-Click
- Increase your Return-on-Ad Spend
- Increasing your sales without increasing your budget
- Optimize the likes and shares of your ad
For some first-time advertisers, high engagements are their basis for success. It may be challenging to get lots of engagements especially if you are running brand awareness or reach-optimized ads which do not guarantee engagement at all.
Engagement in general is social proof but how will you get high likes and shares if you just started out your business? There’s a hack that might work for you.
When setting up a Facebook ad campaign, you’ve got two options, the default being: create new ads for every ad set and campaign. Advertisers usually create ads but this time try using “Use Existing Post”. This option gives you the opportunity to get all the engagement in one ad.
The tip is to publish the post on your Facebook Page and run multiple campaigns using that same ad.
- Optimize your ad schedule
If you are running your ads on a schedule, you may need to try running it 24/7 or have Facebook use its algorithm. The reason behind this is that you may not want to miss any opportunity that you probably already had.
But if you feel like that there should only be a specific time to activate your ads, well then try checking your performance data on the ads manager. There you can access which times of the day and days of the week your ads perform the best.
Although running your ad 24/7 can be beneficial to your brand, creating a custom schedule can also help in decreasing your Ad frequency so your audiences won’t get bored with your ads quickly.
- Avoid recycling your ad creatives
Don’t ever bore your audiences with the same old graphics. This is a crucial key point that advertisers should be aware of themselves.
What you can do to avoid this is to do these optimization hacks:
- Create ad variations with different ad designs;
- Set up a campaign with multiple ad sets and different ads, and schedule every ad set to be active on a different weekday.
This way, people won’t see the same ads every day.
- Optimize your ad placements
Ad placements play a huge impact on an advertising campaign especially on its ad costs.
Some advertisers choose to advertise only on specific platforms like Instagram alone or most of the time just Facebook placements. What people don’t know is that you can miss massive opportunities by limiting your placements to just Facebook alone. Try using “Automatic placements”.
From there, log in to Facebook Ads Manager and use the breakdown menu to break down your campaigns by placement to see which placement had the most engagement.
After knowing your best ad placements, go ahead and optimize your campaigns accordingly:
- Increase your bids on the top-performing ad placements;
- Remove ad placements that underperformed or did not perform at all.
- Always A/B test
What other way to clearly see the effectiveness of your ads than doing an A/B Test? Always try to test to see which works and which does not.
For your creatives, primarily, try to vary your graphics in terms of colors, designs, visuals but make sure to still be within your branding. Try to A/B test your messaging as well.
For the targeting, you may choose to do prospecting or getting prospective audiences, remarketing which is retargeting your previous audiences, or lookalike audiences which are your potential consumers that have the same interests as your current customers.
For your placements, you may also want to try testing the automatic placements and manual placements.
These are only five of the most important and basic optimization tactics that you should practice early on. These tips will not only improve your campaigns but will definitely get you more sales eventually and get the most out of social media advertising.
At iManila, we create strategic Facebook campaigns in line with your objectives. From awareness, consideration to conversion ads, we have the right Facebook ad professionals to do the job for you. We can help you reach your Facebook Ad optimization goals. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Inquire now or message us today!
