Google Ads 101: Guide That Takes You From Zero to Hero
It is undeniable how strong the competition is in the field of digital marketing and advertising. You really have to take your game high or lose your efforts by being at the bottom of the Search Engine Results Page (SERP). Luckily, Google created a quick way up through Google Ads.
For starters, Google Ads is a paid advertising platform. It is a Pay-Per-Click (PPC) marketing strategy in which an advertiser pays every time the advertisement is clicked on. Google puts paid advertisements at the top most part of SERP, allowing it to receive more website visitors and boost traffic with less hardship and waiting. Who doesn’t want that? So, if you are planning to get started on Google Ads, here are some tips to guide you.
Create a PPC Planner
To begin, create a PPC planner. This is essential to keep your projects organized and in one place. There are a lot of PPC Planning Templates available online like the one in Google and HubSpot where you can view your character count and how your ads will appear online. Using a planner makes managing your PPC projects easier.
Narrow Your Keywords to Target
In any Search Engine Marketing (SEM) campaign, it is important to narrow the keywords you want to target. This is to avoid the chances of Google serving your ad to the wrong audience. With Google Ads which is a pay-per-click marketing platform, you would really want to adjust the keywords to best match your audience to avoid high ad spend with fewer clicks and conversion.
Make Relevant Ads
Make sure that your ads are relevant to your audience. If it doesn’t match the user’s intent, you would still not get enough clicks. Check your headline and ad copy. Ensure that it matches the keywords you are targeting. It is also important that your ad clearly shows a solution for your audience’s pain point.
Fix Your Quality Score
Quality Score (QS) determines how your ad should rank on Google. The higher the QS, the higher the rank will be and the better placement your ad will get. So, if you are getting a low quality score, follow Google’s instructions on how to improve it.
Improve Your Ad Landing Page
It is not enough to focus on ads alone. You should also take into account your ad landing page or where the user will go after clicking your ad. Give them a great user experience to increase the chances of conversion. To do this, check your page’s loading time, design, feature buttons, etc. Make sure that your page is optimized.
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