Social Media Advertising: Strategies for the Coming Holiday Season
The holiday season is not a fun season for social media marketers because it is definitely a season to plan, compete and win Social Media Ads. This season is one of the most critical and stressful times of the year for marketing teams and agencies alike. However, it is also the best time to promote your brand, get more leads and conversions, if you strategize well.
In this article, we put together winning holiday social media advertising strategies to help you put your brand on the nice list this year.
Use seasonal ad creative
This tip is such a no-brainer. The foundation for successful holiday ads for social media are to use holiday-themed copy, images, and video ads to connect with your customers and motivate them to purchase. The seasonal feel can be outright and obvious, like advertising certain products such as Christmas gifts directly within your creatives.
Emphasize holiday sales and promotions
Incorporate holiday sales and promotions. Decide on what kind of sales will run during the holidays with your team and make a content calendar for your different social media platforms around that particular date.
Use social media ads to let your customers decide and push them to make that purchase they have been considering for months.
Since shoppers will surely look for specific discounts and promo codes, be certain to highlight your special offers in your ad creative.
Strategize your segmentation
Develop the best strategy for using your first-party data. Who will be the best customers to target (or retarget) during your holiday sales — your VIP purchasers? Repeat customers? First-time holiday shoppers? With enough time, you can create a supercharged target audience primed for purchase before the holiday rush begins.
Watch your competition
Keep an eye on your competitors’ ads and strategies so you can re-strategize if needed. Watch what kind of creatives they’re putting out, as well as how early they’re starting to run their holiday campaigns. The last thing you would want is to be caught off guard while your competitors swoop in on your early bird customers.
Stretch your budget to beat the competition
As the holiday season is a competitive one, if you want your ads to be shown in increasingly crowded ad auctions, you’ll need to up your budget. Take a look at your historical data on Facebook, Instagram, and other target platforms before setting your budget. How much were your ad costs in the past? What were your results from that spend? Based on that data, work with your digital marketing team to identify the best budget for this holiday season. Also include some room to adjust your expenses depending on your campaign performance.
Start advertising early
Build and run your Instagram and Facebook ad campaigns as early as you can. The holiday shopping season starts earlier each year, and your eCommerce business shouldn’t be caught unaware. Stretch your calendar (and budget) as long as you can during this season in order to maximize your expenses and get great results.
This holiday season, you either go big or go home. Make the right move, let iManila help!
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