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Category: Our Ideas

Google Ads 101: Guide That Takes You From Zero to Hero

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It is undeniable how strong the competition is in the field of digital marketing and advertising. You really have to take your game high or lose your efforts by being at the bottom of the Search Engine Results Page (SERP). Luckily, Google created a quick way up through Google Ads.

For starters, Google Ads is a paid advertising platform. It is a Pay-Per-Click (PPC) marketing strategy in which an advertiser pays every time the advertisement is clicked on. Google puts paid advertisements at the top most part of SERP, allowing it to receive more website visitors and boost traffic with less hardship and waiting. Who doesn’t want that? So, if you are planning to get started on Google Ads, here are some tips to guide you.

Create a PPC Planner

To begin, create a PPC planner. This is essential to keep your projects organized and in one place. There are a lot of PPC Planning Templates available online like the one in Google and HubSpot where you can view your character count and how your ads will appear online. Using a planner makes managing your PPC projects easier.

Narrow Your Keywords to Target

In any Search Engine Marketing (SEM) campaign, it is important to narrow the keywords you want to target. This is to avoid the chances of Google serving your ad to the wrong audience. With Google Ads which is a pay-per-click marketing platform, you would really want to adjust the keywords to best match your audience to avoid high ad spend with fewer clicks and conversion.

Make Relevant Ads

Make sure that your ads are relevant to your audience. If it doesn’t match the user’s intent, you would still not get enough clicks. Check your headline and ad copy. Ensure that it matches the keywords you are targeting. It is also important that your ad clearly shows a solution for your audience’s pain point.

Fix Your Quality Score

Quality Score (QS) determines how your ad should rank on Google. The higher the QS, the higher the rank will be and the better placement your ad will get. So, if you are getting a low quality score, follow Google’s instructions on how to improve it.

Improve Your Ad Landing Page

It is not enough to focus on ads alone. You should also take into account your ad landing page or where the user will go after clicking your ad. Give them a great user experience to increase the chances of conversion. To do this, check your page’s loading time, design, feature buttons, etc. Make sure that your page is optimized.

Starting and actually running Google Ads can be extremely complex and overwhelming. That is why iManila wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Reasons Why You Should Start Blogging Today

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One part of digital marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. With the rise of social media and influencer marketing, it seems like blogging is no longer limited to niche hobbies. But the question we always receive is, “why does my business need a blog?” The answer is: it doesn’t matter what kind of company you run. You still need to maintain a blog. Here are five reasons why you should start blogging today (if you haven’t already started): 

To Attract New Prospects and Clients

Blogging with relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, and meta descriptions, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website that gives Google and other search engines a reason to re-crawl your business website to find new content to index.

To improve your writing ability

As you get into the swing of blog writing, you’ll notice it getting easier. The words will flow with greater efficiency and you’ll develop a style that’s uniquely you. Through writing often, you’ll also get a good idea of what people respond to. This stretches your creativity, helping you write more about what people love to read that translates into a larger audience.

Build Your Brand and Increase Thought Leadership

Blogging makes an essential investment in building a solid reputation because it allows you to share your perspective with your audience. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and to third-party sources with the end goal for users to come back to your website to get some industry-leading information.

Create new opportunities for yourself and your business

When you become known for a certain topic, you could get picked up by the search engines, and people who are looking for expertise in that area will eventually reach out to you. This will result in new and interesting career and business opportunities that wouldn’t have otherwise been possible.

Advertise While Sharing Meaningful Content

Companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. Customers are also getting tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is an essential tool for creating a steady stream of website traffic, a growing audience, and new prospects.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service needs. Talk to us!

Google Ads Vs. Facebook Ads: Which One Should You Be Using?

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Google Ads and Facebook Ads are two of the leading pay-per-click platforms and are often pitted against each other. But what some businesses don’t know is that In fact, these two platforms are complementary to each other and offer unique benefits to marketers and users. You can target prospects by location, gender, and age across both platforms. Many businesses are utilizing the strengths of each to achieve maximum visibility, increase leads in sales, and gather a wider reach of audiences, all for a remarkable return of investments. 

These two advertising platforms serve different business objectives making it way harder for brand owners to identify which one is best for them. In this blog, we have summarized the things that should be considered to help you determine whether you should be utilizing Google Ads or Facebook Ads. 

When To Use

Facebook ads are best for businesses that are looking for an increased awareness of the products and services it sells, especially among new audiences. Facebook allows brands to reach out to their target audience by means of text, image, and video ads. In addition to its large audience base, the platform offers granular targeting capabilities, allowing marketers to reach users based on demographics, behaviors, life events and interests.

On the other hand, Google ads are best for businesses with products or services that people are actively searching for. In order for your ads to succeed, and since your target users are looking for something, your content should be clear, concise, and easy to access. With Google Ads, it’s much more detailed in who you’re able to target for your ads.

Functionality

With billions of users worldwide, Facebook provides businesses the capability to advertise using pay-per-click ads. These ads were created using the Facebook Ads manager platform and are being shown to a targeted audience according to demographics, interests, behavior and engagement patterns. Ad creation process includes selecting an ad budget, ad placement, and run time. However, conversions in Facebook usually take more time since customers are not actually seeking your product or services. 

Google, on the other hand, gives businesses the ability to advertise with just keywords. The intention of the audience is what sets Google apart from Facebook Ads. With Google, users are actually searching for a particular product or service, or an answer for their specific question in mind. Providing them the information they need could boost their engagement with your brand. 

Pricing and Performance Data

Facebook Ads cost lower than Google Ads. However, the conversion rate in Facebook has a lower average compared to Google. When considering cost-efficiency, price needs to be considered in relation to click-through and conversion rates. Google Ads have a higher average cost-per-click and a higher click-through rate giving you a higher return of investment than Facebook Ads. 

Campaign Features

Campaigns in Facebook Ads and Google ads only vary on how audiences are targeted. Facebook Ads offer more all-inclusive targeting options, but offer little to no search or buying intent. Facebook Ads have a broader offering of campaign features and options from ad platforms such as Facebook, Messenger, and Instagram, with ad placement such as feeds, stories, and chat. While google ads give fewer options on audience targeting, its users are actively looking for a particular product or service. In addition, Google Ads give advertisers the choice to make their own content that appears in the same format as organic search results with just keyword searches and basic targeting options.

Ease of Use

Both Facebook Ads and Google ads can be frustrating to use and setup at first glance. While Facebook Ads are easier to navigate especially for beginners, Google Ads offers a more data-focused interface. Facebook has a lot more ad types, ad placements, and advanced audience targeting options than Google Ad Manager. The Google Ads interface may seem more complex to use at first as it is a text and data-heavy platform, but once users become familiar with Google Ads, it becomes easier to use than Facebook Ads.

It may sound easy to begin with a simple ad with these platforms but it also involves in-depth expertise to build effective ads that drive clicks and conversions. Get the most out of your ad investment by leaving it to the experts at iManila. iManila is a certified Google Partner and Facebook Managed Agency. 

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Shared Hosting Benefits: Is It Right for You?

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A website hosting service that divides server resources between multiple domains is called Shared Hosting.  With this, your website lives alongside others, which are neighboring users utilizing the same server.  Shared Hosting is best recommended for small websites, brands, and other digital platforms that do not require high bandwidth. It provides minimum features and support, making it the perfect hosting for budget-conscious website owners. 

For starters, choosing between different web hosting services could be a very tough job. Different hosting offers different features and services. One could offer something that the others could not. It is indeed frustrating to determine whether a shared hosting is the right one for you. To simplify things, we have gathered the benefits of shared hosting to give you insights on how these fit you and your business website. 

Cost-Effective

A huge factor why first-time website owners go for shared hosting is its low cost. A single server’s maintenance costs can be distributed amongst its many users. Since it is shared across multiple website owners, individual costing may be driven down to a smaller cost, making it more cost-effective. In addition, shared hosting gives you the option to eventually upgrade to hosting services that allows you to get more traffic, and greater online presence – of course bigger resources come with higher costs. 

Flexibility

Many business websites first launch their digital platforms with shared hosting because it doesn’t require too much complexity in skills and knowledge to operate. Shared hosting offers plans that provide control panels that are easy to navigate for website management and other pre-installed programs. Server uptime, availability and settings are handled by the hosting provider making it easier for the owner to manage and easily install updates and patches. 

Professionally Managed

Utilizing shared hosting services gives you insurance that your server is well taken care of by the hosting provider, thus ensuring that administrative tasks are functioning accordingly. Aside from being low maintenance, shared hosting provides you professional technical support for network outages, server malfunctions and maintenance, if needed.

Easy Email Hosting

Providing an email associated with your domain is very significant in the web development process. With shared hosting and its built-in cPanel, adding and setting up your email are now easier. You can now run a secure, spam-filtered mail server for your personal or small-business use. This way, you can set up your own disk drive and fully control how your emails are accessed, managed and stored. Aside from emails, you now have control over databases, add-on domains, and more.

Choosing the right web hosting plan can save you lots of time and money. If you don’t need immense bandwidth, memory, computing power, or control, then save your money by going with a shared hosting service.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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