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Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can rely on our solutions to provide 99.5% uptime and availability whenever, wherever!

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Our IT specialists provide your business with solutions to help with common software and hardware issues across all devices whether on desktop, laptop, or on mobile.

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Expand your reach online, and efficiently hit business objectives by implementing strategic digital marketing campaigns.

Web

In this digital age, a well-designed website is a game changer. But "well-designed" doesn't just mean aesthetics, but overall user experience. We create highly-functional websites that can support your business objectives -- whether that means driving awareness, lead generation, or even sales.

Category: Our Ideas

CMS

Is WordPress the Best Website CMS Choice for your Businesses?

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If you have a website, then chances are you may have heard of WordPress. WordPress is known as a website builder and a powerful CMS or content management system that is both flexible and easy to use, adding to its immense popularity. Used by many high traffic and popular websites worldwide such as The New Yorker, BBC America, Bloomberg Professional, Sony Music and the Walt Disney Company, just to name a few, WordPress helps support more than 30% of all the websites on the internet. Here’s why you should be using WordPress as your website CMS if you haven’t even considered it yet: 

Easy to use and manage

Not everyone is tech-savvy to know the ins and outs of web development and coding so it is a great plus that WordPres has a built-in updates management system that lets users update themes and plugins through the admin dashboard. WordPress has useful plugins such as a backup plugin that can help protect your data from any hackers or accidents by providing automatic backups and keeping them safe. 

Users will also get notifications when WordPress has new versions which makes updating seamless. With the trend of everything going mobile, WordPress is on top of it by allowing users to manage their site through their mobile apps. 

Robust security 

Built with security in mind, you can find WordPress to be a safe platform for your website with your data. While it is impossible for any website or even CMS to be completely secure with all of the new threats that arise, WordPress always pushes out updates and security patches to help its users stay ahead of the curve when it comes to keeping themselves secure. Being diligent with these system updates and even theme and plugin updates is one way to be more safe. You can go the extra mile and partner with a website hosting provider who can provide you with added security measures. 

Customization with themes and plugins

There are thousands of available themes and plugins (free and premium) for users to make use of in WordPress. These can fit a variety of websites whether it be an ecommerce site, personal blog, or corporate info site. The best part about this is that you do not need to know how to code to customize themes because they can all be easily edited in the WordPress platform, allowing you to change the colors and images based on your vision for your website. 

For those who wish to have more functionality in their sites such as analytics, contact forms, SEO optimization, or calendar bookings and more, then you would be happy to know that WordPress has a variety of plugins that you can use. With themes that can change up the design of your website to plugins that can add new features and functionalities to your website, you can ensure your website to be aesthetically pleasing and engaging to your website visitors. 

SEO Optimization

Having a good website and good Search Engine Optimization (SEO) go hand in hand. If you have not heard of SEO yet, it is all about ensuring that your website gets the traffic it needs by ranking high on search engines such as Google and Bing. While there are a spectrum of factors that affect your website’s SEO, having the right platform can help give you a better start. 

WordPress has good code which makes search engines like Google love websites that make use of WordPress, leading to much higher ranks in the search engine results pages. With WordPress, you can also use a lot of robust SEO plugins that can make your SEO optimization easier with better results. 

WordPress for any project or use

Long gone are the days that WordPress was only associated with blogging. It has a wide variety of uses now from building a simple infosite for your business, to setting up an e-commerce store, to creating a personal blog, building an online forum, and more. The uses for WordPress are endless! To add to that, WordPress has a lot of tools that can also influence website conversions!

The bottomline is, WordPress makes for an easy all-in-one CMS platform for any kind of website you want to build. Use WordPress alongside the right hosting provider for a seamless and secure website experience. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your web design and development, web hosting, digital marketing and technical support needs. Learn more about how iManila can help you build your WordPress website as well as the available web hosting plans that are perfect for your existing WordPress site. Contact us now to learn more!

Digital Marketing

Is Your Business Currently Benefiting from Digital Marketing?

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Digital marketing provides effective strategies of advertising your business by the use of digital media platforms. It is rapidly becoming the leading marketing tool in this generation with the consumer world now nearly being dominated by people who have grown up with the Internet and mobile phones.

Consumers today now want and need access to information wherever and whenever. Digital marketing is an inclusive term that includes search engine optimization or SEO, search engine marketing or SEM, email marketing tools, blogs, video marketing, e-newsletters, and social media.

In this article, we will be discussing the advantages of digital marketing for your business or organization because let’s face it – in today’s world – your business can experience amazing growth simply by adapting a few digital marketing techniques.

Effectively Promotes Your Business 

Digital marketing helps your business get a better picture on customer attitudes and preferences. Consumers want to deal with companies and brands they can trust. More importantly, they want to deal with companies that have messages that are relevant and provide offers that satisfy their search for services and products. Digital marketers can use this information to engage your existing and potential customers to make future purchasing interactions.

Reaches audiences of Unlimited Sizes

It is important to recognize that digital media is the method that allows people to search for information with little or no effort using tools they have become accustomed to using. This allows you to communicate with your international target audience with ease. Unlike traditional marketing, where you are limited to only targeting your audience within a specific geographical location, digital marketing allows you to reach audiences and consumers far and wide regardless of their location. 

Provides Real-time Response Mechanism

This simply means that the results of a marketing strategy can be assessed very easily and very quickly. Using a number of analytical tools, we can track the number of visitors to your website or blog, and the length of time they stayed on each page, as well as their behavior around your website. The number of conversions can also be measured. Using this data, our marketers can recommend new marketing strategies or the continuation of the existing strategies. Digital marketing also allows access to tools that will support the analysis of overall customer journeys.

Helps Develop Brands

Brand development provides favorable connections with the services or products that make the brand. Marketers create the opportunity for brand appreciation to occur on the part of customers and potential customers, and create the growth of the relationships that will follow. Brand development is essential for the growth of your business and for increasing the presence of your business in a competitive market.

Shows Measurable Results

The wide selection of digital marketing channels available offers your business the most effective way to satisfy the requirements of the constantly growing expectations of customers. This is just as important as keeping ahead of your competitors. There are also a lot of strategies that a digital marketing agency can adapt for your business. Effective Digital marketing services can be structured to keep customers returning, staying and referring others to your website or social media pages. 

If everything we mentioned still sounds unfamiliar to you, it’s best that you consult with a digital marketing agency such as iManila, to help get you ahead of the game. With 25 years of experience in the IT industry as one of the leading Digital Marketing Agencies in the Philippines, iManila has the skills and the experience to help you with your web design and development, web hosting, digital marketing solutions and  remote technical support needs. It’s not too late yet, start your digital advertising journey with us. Contact us!

Domain Name

How to Choose the Right Domain Name for your Business

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Choosing the right domain name for your business is a significant choice. Creating a domain name these days is harder than a few years back since a vast majority of good domain names have been taken. The reality is any person can enlist as many domains under his or her name and continue to renew the domain name to sell at a higher cost.

Keep in mind that your domain name is more than the words you type into the program, it’s the foundation for your online personality. Choosing the wrong domain could lead to the failure of your website presence, while choosing the right domain name could help you more easily reach online success.

Here are some basic methods on how to choose a domain name for your business, and the most important factors to consider to get your domain name right.

  1. Make it Unique

A unique domain name is in every case outstanding. Most individuals lean toward an extraordinary name which can be simpler to recall and quicker to search online, as this also helps to boost google ranking.

Your domain name should incorporate your brand name right. Ideally, your domain name should immediately show what your website is about and try to capture the essence of what you offer or your services – or at the very least contain the company name or whatever it is you are known for. 

It is also wise to choose a short domain name rather than a long bulky name, which is hard to remember. It’s better to choose a domain name that is short and sweet rather than something that has more than 10 characters but states the entire name of your company. Think of something unique, yet short. 

  1. Be Clever about your Domain Extension

As we all know, “Old is Gold”. The traditional extension of all domains is “.com” and it is still the most mainstream and popular among all extensions. It is actually SEO friendly, and this is the main reason that these websites with these domain extensions are easier to find. Everyone who wants to go to a URL address is always going to try a .com first before the rest, so try to get a .com extension first and if you are unable to find any of your desired domain extensions then go for .net, .org and etc.

These days, extensions signifying the country location of the company have become more and more popular. These types of extensions essentially tell users where your company is based or is located. But before going for an extension such as .ph or .uk look into the domain prices and requirements first to make sure that your company is eligible for this domain extension. 

  1. Unlock the power of Keywords

Internet search is based on a framework of keywords and phrases when indexing addresses and sites, so take advantage of this when choosing your domain name. Always go for a complete keyword domain and contain relevant words in it. Keywords containing domains always come first in Search Engines.

Brainstorm keywords related to your organization and use these in shaping your chosen name. An appropriate name should be able to provide a description of what customers can expect on your website.

What keywords do people use to search for businesses like yours? Take advantage of those keywords and use them in your domain name.

Before choosing a domain name for your business, always keep in mind that your domain name should be catchy, easy to type and easy to search over the internet and must stand out against your competitors. In addition, give importance to Social Media Strategies for Branding.

With 25 years of experience in the IT industry and as one of the leading Digital Marketing Agencies in the Philippines, iManila has the skills and the experience to help you with your domain name, your hosting, website design and development, and digital marketing and remote technical support needs. Contact us and we can help you get started on your online presence! 

Cloud Hosting

Cloud Hosting vs Shared Hosting vs Dedicated Hosting: Which is the best?

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Since its inception back in 1996, cloud hosting has since been gaining attention. As many would say, WELCOME TO THE CLOUD ERA!  

As compared to other hosting options, cloud hosting allows your website to be hosted on multiple servers. If you’re hosted on the cloud, you may just simply migrate your site if any bugs or technical issues occur. Cloud computing technology allows numerous machines to work synchronously. 

Aside from its proven flexibility, security, performance, and reliability, its ultra-fast speed is also one to look out for.  

Before we unveil the not-so secret advantages of cloud hosting, we will first differentiate all the hosting options available in the market today.  

  • Shared Hosting – In its very nature, shared hosting may assure you 99.99% uptime but is a little challenging to live up to. High traffic could automatically cause a downtime. The upside though is it’s cheap and suitable for smaller sites and businesses.  
  • Dedicated Hosting – You are the sole owner of the server and have complete control over all of your resources. 
  • VPS Hosting –  This is beneficial if you worry about server dysfunctions as the server is divided into multiple virtual servers.  
  • Cloud Hosting – A network of connected servers divided into multiple virtual servers.  

Cloud Hosting vs Shared Hosting  

In terms of support, cloud hosting has unlimited everything, from storage, bandwidth, and databases, and continually advances as years go by. Shared hosting, on the other hand, has many limits. Overusing its limited resources could cause suspensions. 

In terms of security, the protocols of shared hosting are often based on applications and databases as these are the most vulnerable to hackers. Cloud hosting, on the other hand, has four major security controls such as Deterrent, Preventative, Detective, and Corrective Controls. Cloud hosting incorporates encrypted algorithms to further protect your data. 

When it comes to performance, cloud hosting can guarantee you an ultra-fast, auto-scalable and customizable platform. High traffic does not nudge the cloud hosting servers. In fact, it is highly recommended for sites with high traffic. While shared hosting, with its limited resources, speed could be an issue. Not to mention, the possible downtimes. 

Cloud Hosting vs Dedicated Hosting vs VPS 

VPS functions similarly to cloud hosting, as these two are serving multiple servers. The only difference is that cloud hosting’s resources are on demand. Cloud hosting users can instantly gauge and have full control over their resources and get charged according to their use. While with a dedicated hosting or server, owners are given their own server that cannot be shared. Although having a dedicated server is more flexible in terms of resources than your affordable shared hosting, dedicated hosting is the most expensive hosting model as you are the only one paying for your server and its resources. 

In terms of infrastructure, both dedicated servers and VPS use single physical servers, only that VPS is shared and dedicated is only used by one entity. With cloud hosting, on the other hand, resources are distributed across multiple servers situated in an isolated virtual environment.  

Now, in terms of location and scalability, both dedicated hosting and VPS are off-site, in contrast to cloud hosting that may be both off-site or on-site. While for scalability, VPS may be upgraded or downgraded manually, while a dedicated server is unfortunately un-upgradeable – lest you move to a different dedicated server altogether with more resources. Cloud hosting, on the bright side, may be upgraded or downgraded within seconds, and has zero downtime.  

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There are a variety of hosting packages available in the market today. Choosing one would depend on your business’ requirements and priorities. If you ask us though, the best option today is cloud hosting, especially with its advanced features when it comes to security, performance, speed and resources. 

With 25 years of experience in the industry and as one of the leading Digital Marketing agencies in the Philippines, iManila is always at the forefront of innovation offering reliable cloud hosting services starting with a storage of 60GB all the way up to 240GB. We’re proud to offer our newest Cloud Hosting packages available here. Drop us a message today and we can help identify the best hosting package for your business’ needs. 

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