Hosting Solutions

Website Protection

Tools

Hosting

Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can rely on our solutions to provide 99.5% uptime and availability whenever, wherever!

Technical Support

Our IT specialists provide your business with solutions to help with common software and hardware issues across all devices whether on desktop, laptop, or on mobile.

Digital Marketing

Expand your reach online, and efficiently hit business objectives by implementing strategic digital marketing campaigns.

Web

In this digital age, a well-designed website is a game changer. But "well-designed" doesn't just mean aesthetics, but overall user experience. We create highly-functional websites that can support your business objectives -- whether that means driving awareness, lead generation, or even sales.

Category: Our Ideas

Website Traffic

How to Drive More Traffic to your Website?

Written on . Posted in iNews, Our Ideas. Leave a Comment

Every time we see successful campaigns online, we often ask ourselves – why can’t I drive traffic to my website like this? Believe it or not, there are ways to gain more traffic to your website – you probably just haven’t figured out the best strategy to use to attract visitors.

If you’ve been struggling with driving traffic to your website these past few months, well, you’re not alone. Based on 2019 research conducted by the Content Marketing Institute, 61% of content professionals are having trouble with knowing what is most important to their audiences, while 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are finding it difficult to predict the steps in a customer’s buying journey. 

From writing a new blog post, posting on social media, and strategizing for a new email marketing campaign, there are a lot of strategies that can be done aside from those that you may know about. Lucky for you, in this blog we will give some tips on how to utilize different strategies in order to hit your KPIs. 

Website Analysis 

Before you start setting up your campaigns, you might want to know the status of your website. Of course, what better way to understand what your site needs than by conducting a website analysis or audit. Before you drive traffic to your website, it’s imperative to learn more about your audience and what can be done to improve your website. There are paid and free digital marketing tools to use which will show you what can be improved and worked on in your existing website. By conducting a website analysis, you’ll be able to find out which aspects of your website may need improvement or if there are any current security concerns on your site. In this way, you can be sure that once you start getting traffic on your website, you can be assured that users will not instantly drop out or leave your site due to security vulnerabilities or broken links or even bad user experience. 

Paid Advertising 

You can drive traffic to your website immediately with paid advertising. Through the use of search engines, you can run pay-per-click ads or run remarketing campaigns through different types of ads. Using your social media, you can also run display ads or sponsored posts. Your approach will most likely include a combination of different types of advertising. To add more assurance, according to the 2020 CMO Survey, firms expect social spending to rise by 62% over the next five years. 

Organic Social Media 

Organic social media is not a new strategy. That is why marketers should take this into consideration. Aside from posting on social media platforms, you can also use Instagram Stories, especially the swipe up feature, live video, IGTV, or Facebook Messenger – anything that will let your customers take them to your website. The strategy with organic social media is to be an early adopter of new features. 

For deeper understanding of social media, Facebook is releasing an automated lead generation feature on Messenger which allows businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for driving traffic to your website. Read through our blog to know how Social Media can help grow your business.

Contests and Giveaways 

This is by far the simplest yet most effective way to drive traffic to your website in an instant. Running promotions or contests can give your website a quick boost, while also rewarding your followers. You can start by hosting giveaways on social media, through your email list, or both. 

To implement this effective strategy, you must first decide what platform on which to host your giveaway. Then choose a prize such as free tickets, discounts, etc. Then you can select your criteria. And then you can now write your ad copy, create your graphics and now post and promote your content. 

Search Engine Optimization (SEO)

This type of service is very important as this is one of the ways to determine the visibility of your website across search engines. Through SEO, you can upload your blogs related to your products and services to keep your customers updated with the latest offerings. 

On-Page SEO 

As mentioned above, SEO in general is very important in website traffic. On-page SEO can definitely let your website rank higher in search engines and bring in more traffic. Make sure that your on-page SEO elements are included such as page title, header, meta description, image alt-text, and the URL. Showing up in top positions in search engines will generate more traffic for your site. To learn more about SEO, check out our blog here. 

Video Marketing 

Gone are the days when static images were the best weapon to attract customers. The rise of user experience where customers need to see beyond the image of a product is within us now – thus the increased popularity of video marketing. In fact, Cisco’s report states that video will account for 82% of traffic by 2022. With this, it’s best to start implementing video marketing into your strategy as soon as possible because these days, this is the content people are clicking on. 

If you’ve surpassed those struggles to get traffic to your website, congrats! Implementing the tips above can help you increase your traffic as soon as possible. But once your traffic has started to improve, it’s time to talk about conversions. iManila, with 25 years of experience in the industry and as a certified Digital Agency in the Philippines, is the right agency that creates highly-functional websites, provides top notch hosting services, digital marketing and technical support services that can support your business objectives, whether that means driving traffic, lead generation, or even sales. To transform your ideas into a digital trend, message us and we’ll lead the process towards success!

Google Ads

Five Reasons Why You Should Run Google Ads for Your Business

Written on . Posted in iNews, Our Ideas. Leave a Comment

If you’re interested in reaping all the amazing opportunities and benefits of the massive number of searches occurring in Google daily, or getting the boost of a brand that you need, then you should invest in Google Advertising.  

Google ads is Google’s advertising program that allows marketers and millions of businesses around the globe to triple their revenue and get the attention that they need from people searching for them or those who are still in the search cycle. If we were to be asked why you should be on Google, the real question is: why shouldn’t you? If thousands of the biggest and most successful brands are visible on Google search, then the real question is, what’s stopping you from doing the same thing?

If you’re curious to learn more about Google ads, read further to see how Google ads can benefit you.

Google’s reach is astronomical  

Google has become more than just a brand. It has become a norm that people have adapted to so quickly.

If you’re doing research about your math assignment, your mom will probably just tell you, “Google it!” with major eye rolls.   

If you forgot the movie you just watched or you want to know the best films of all time, or the actors behind your favorite movies, you just Google it.  

Instead of saying “search for it!”, or “look online!”, we just normally say, “Google it”. It’s amazing how a brand can become everyone’s normal thing.  

The popularity of Google is backed up by straight enormous facts. The search engine gets around 2+ trillion searches every year which is insanely around 5+ billion searches every day!  

This massive reach by Google can guarantee you the best possible turnarounds if you ever plan to jump in the game. Still not convinced? Read our previous blog to learn why Google is worth your investment.

Broad range of targeting  

If you allow your brand to be visible on Google, you can target the most qualified people if you bid on keywords you want to rank in.  

For example, if you are in the clothing industry, then you may choose to bid on keywords like “clothing brands near me”, “best clothes online”, or “clothes for girls”, while also cross referencing them to Google’s all-time search data so you can know how many people are actually searching for those keywords.

You also have the option to select your audiences depending on your target market. If your target market is primarily girls aged 20-45 years old, or parents, newlyweds, parents with infants – then that is something you surely can just easily set in a few clicks.  

Google’s advanced algorithm will make sure that you get the best and most qualified clicks so you can get the results or the revenue that you need. 

Google Harnesses Intent  

The main difference of Google versus other advertising platforms is intent. Unlike on social media where brands reach out to their consumers, with Google, the consumers come to them.  

The algorithm on social media is played differently. For example, when Facebook tracks that you just searched for an item on the app using the search bar or in the marketplace, or you happen to have interacted with an item you found amusing, you’d notice a series of ads on your timeline showing similar products you just searched or interacted with. While on Google, the intent is what really makes the whole algorithm work. The audiences on Google are already in their consideration or buying stage, while on social media, it starts with awareness.  

On the Google search network, you are basically advertising to people who are already interested and are ready to buy anytime.  

You are in full control of your campaigns 

Back then, advertising was tough. Some needed to bust through red tapes, climb the highest billboard, or record a 15-second radio ad for days. That’s the old times. Now, you can just stop and run an ad campaign in one click. 

Google ads is a programmatic kind of advertising where you can just easily set up and leave your ads running and then come back to monitor and optimize them as often as you can. 

If you want to change the budget you previously set up, you can just easily edit it. Or if you want to remove the audiences or keywords that are underperforming, you can just effortlessly delete away.  

With Google, everything’s made easy.  

Get quicker results with SEO 

Many advertisers believe that organic is the key to successful website ranking. That may be true because if you happen to be ranking first on Google’s search engine results, you should be congratulated for the hard work you have done.  

But remember, ads outrank organic so it’s still best to work it alongside your SEO campaign. If you are not on Google yet, now is the time to start your Google journey. If you want to learn more about SEO, read through our previous blog. 

Kickstart your digital marketing journey with us at iManila. With 25 years of experience in the IT industry, iManila has the skills and the experience to help you with your website development, hosting, digital marketing and technical support needs. Drop us an email at info@imanila.ph or contact us through our website to learn more! 

Social Media Ads

How to Generate Sales using Social Media

Written on . Posted in iNews, Our Ideas, Uncategorized. Leave a Comment

The growth of Social Media usage is a huge factor in why social selling has been adopted. The process of engaging with potential customers through the use of social media is continuously emerging. Your goal is to turn your target audience into loyal and paying customers.

If you are ready to move beyond brand awareness and engagement, here are some ways to generate sales using social media: 

  1.   Choose the most relevant Social Media Platform.

When it comes to social selling, the first step is to first determine the right platform where your target audience is most active. Don’t get caught up in the huge world of social networks. Make sure that you consider your audience demographics.

How do you know which one is right for your business? Should you focus on one platform? What about all of them? Choosing the right platform to sell on is similar to choosing the right platform to use as your social media outlet.

If you’re selling products to a more youthful audience, use Facebook and Instagram. If you sell products or services aimed towards businesses and professionals, then we would recommend you try Facebook and LinkedIn. You may also consider YouTube and Twitter.

Take note as well that, the more places you are, the more exposure your brand will have. The more options you offer to consumers; the more customers you will attract.

  1.   Provide Value by sharing relevant content.

Today, content marketing is the favorite method of most marketers. It is always effective to raise brand awareness, build entire communities around a business and, in the end, drive incremental sales. There are also a few pros and cons when it comes to user generated content.

More than 50% of B2B buyers seek out information on products and services on Social Media. Therefore, every business has a great opportunity to create quality content, and once successfully achieved, it becomes the most powerful way to convince prospects to become customers.

  1.   Advertise on Social Media.

One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale. We’re here to tell you that advertising and selling on social media is here to stay.

Social Media Advertising will increase your brand’s visibility by widening the audience of your educational, engaging, and entertaining content. It helps boost your leads and sales by reaching people that are more likely to be interested in your products and services.

There is no better marketing strategy for e-commerce sites than social media ads. No other avenue can deliver consistent and quality leads and gain customers than by creating engaging with your direct clients through social media. It’s important to choose your platform, run your campaign and get the most out of social media ads.

Your future customers are already on social media shopping at exactly this moment. If they aren’t looking for your products and searching for your services, then it means they are probably being served by your competitors. Don’t allow that to happen. 

We at iManila, with 25 years of experience in the industry, can help you set up your Social Media business account, assist you with social media management, social media ads, and your other digital marketing needs. We can help you create, generate and maintain business by engaging with your customers through your different social media platforms. 

iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Inquire now and message us today!

Managed Hosting

Benefits of Managed Hosting for Businesses

Written on . Posted in iNews, Our Ideas. Leave a Comment

In the past few years we’ve seen the growth and popularity of the cloud as a channel for businesses to host their data. However, for those who want more control over their data, deploying more traditional means of web hosting is still a viable option. A lot of businesses have a misconception that because they want more control over their data that they would need to invest a large amount for dedicated IT technicians to manage their hosting requirements. This is where our managed hosting services comes into the picture. 

What is Managed Hosting?

Much like dedicated hosting, Managed Hosting is where a web provider (ISP) owns servers that single or multiple customers rent and utilize. With Managed Hosting, it is the providers who manage the hardware and operating system on behalf of their clients. This lets companies concentrate more on their own website maintenance and other business activities as they let the provider do the hosting for them. 

Cost effectiveness 

This is the best benefit you can get from Managed Hosting. Having a managed hosting service contract saves you a great deal of money for having dedicated IT technicians in your company. The right provider can carefully assess what your company needs and cater their service only based on what you need at the very moment. 

Because businesses would be paying for a service, they would need to just incur a monthly fee. This means that the costs are predictable and easy to manage. With the provider doing the hosting for them, any issues that would arise on their side, especially when it comes to uptime and availability, would have to be handled by the provider.

Savings in time and effort 

Fixes such as maintenance of the server, software updates, and data storage would not be the concern of the business as they let their provider manage all of these. This lets the business focus their time and attention to running the business operations and do what they do best. For businesses with no existing IT department, this is a huge benefit as they do not need to hire people or spend time mastering the technology and networks. If you’re wondering if it’s finally time to upgrade your hosting package, you’re right! 

Managed Hosting also means that the company would only need to interact with one party which is the hosting provider, instead of taking matters into their own hands. This frees up the time spent evaluating many different parties involved when managing IT technology. 

Security 

The security of your server is one of the biggest priorities of any business. One of the hallmarks of a good hosting provider is one that can guarantee security. This can range from anywhere to security audits, spam filtering, firewall configurations, and OS updates. The hosting providers should be equipped to have all the tools and experience to deal with any issues related to server security. It is part of their job to cover for any security vulnerabilities and prevent any kind of attack. By having a managed hosting service contract, you can be assured that whenever your server is experiencing vulnerabilities, you have a team you can run to who will easily be able to address these issues. 

Guaranteed Uptime

Because the responsibility of managing the system as well as its troubleshooting is now placed on the provider, this means you are guaranteed of your system’s uptime. Server monitoring is an important aspect for any organization and because constant attention is needed for this, having a hosting provider can go a long way in making sure the network is up and running and is available for your business and your clients. 

Backups 

Data loss is something many companies wish to avoid altogether. This is why regular data backups are necessary to keep your server secure and intact. A Managed Hosting provider can give you that peace of mind because of the measures and processes they have to ensure that your data is properly backed up. 

For any business with a web or online presence, choosing the right hosting package is only the first step. Ensuring that you have an in-house or outsourced personnel to oversee your web and email hosting is another. Don’t lose precious business hours simply trying to figure out how to manage your hosting or server. Ask for help and secure a managed hosting service contract to ensure that your data is backed up properly and your hosting is properly secured and running. 

With 25 years of experience in the industry and as a certified IT company at its core, iManila is ready to help you with your hosting, website development, digital marketing and technical support needs. Learn how iManila can help manage your business’ hosting requirements. 

Let's work together!

Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.



 

About

Connect with us

Services

Get in touch

Quicklinks

Terms and Conditions | Privacy Policy
Copyright © 2023 iManila