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Category: Our Ideas

How to Get the Most out of Social Media Advertising

It is undeniable that reaching a vast number of audiences would require excessive time and manpower if done traditionally. But in the digital world, a few clicks and a few bucks could go a long way and would pretty much save a lot of time. 

It’s no secret that advertising through social media is widely used today. According to the Forbes Council Post, we see an average of 4,000 to 10,000 ads each day.

It could be confusing to implement any digital advertisement most especially for the first time. Social media advertising offers a lot of options that will allow your brand to reach your targeted audience.

That’s why we’re here! This guide will help you understand how to maximize the resources you put in social media advertising to make sure you get what you’re paying for.

Tip #1 BE SPECIFIC WITH YOUR TARGET AUDIENCE

This is the most important part in making an advertisement – the people who are meant to see it. You should be specific on your market, including the age and gender.

Knowing your audience’s online activities is similar to knowing what platform to pour your marketing Dollars in when it comes to advertising. Knowing who your target audience is, is the first step for any company when it comes to developing an effective marketing strategy.

Tip #2 HOW MUCH ARE YOU WILLING TO SPEND IN MARKETING

Marketing budget recommendations is one of the difficult decisions that you have to do whether you are running a company or a small venture. Make sure you have a clear direction on how much marketing Dollars you are able and willing to spend and for how long. 

Tip #3 BE CONSISTENT

Customers acquired after running an ad will most likely not stick around for a long time. This is why being consistent in advertising through social media is important. You want to keep reminding your customers that your brand exists. 

Tip #4 PLAN AND MAKE A STRATEGY

In every ad you make for your business, you must incorporate a marketing mix of ideas and find what works best for your company. It is necessary to know your brand very well and plan your goals. Ask yourself, is it your plan to run an ad for a specific promotion? Or was it your intention to run ads with the objective of brand awareness? Is it your priority to get more leads? Take the time to ask yourself these questions to really be able to identify the best strategy when it comes to running your digital ads. 

If you need faster and more effective results, it’s always better to have options as some digital marketing strategies are better than others. That is why it is important to apply and read up more on effective Digital Advertising Strategies.

If you really want to grow your business, in this day and age, digital advertising is a must and as being said, social media is one of the leading platforms for this. If you don’t know where and how to start, don’t be afraid to ask for professional help. Entrust your business with a 25-year old company like iManila, a full-service digital marketing agency that can help take your business online, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.

 

Essential Elements for Website Success this 2021

What makes a successful website? In this day and age, having just a website is not enough. You would need a website that is effective, optimized, and visually appealing. An ineffective website can be a waste of time and money for any business. 

Luckily, we have laid out in this article some essential elements to bring out success for your website. Take inspiration from these to bring out the best in your website this 2021. 

Know your goals

This is one of the most crucial steps to having a website. Websites do not serve the purpose of having one just because everyone has it. Websites should be designed to cater to the goals that you want for your business. Ask yourself the outcome you expect from your website visitors when they go into your site. 

Once you have figured this out, this is where you can build a strategy. This is the only time you can start to think of the things such as what name, title, logo, or tagline your website will have. Take the time to also read through our recent blog to know more about online business resilience this 2021 And must haves for a successful digital workspace in 2021.

Clear navigation

A website is only good if your visitors actually understand it. This highlights the importance of having site navigation that is clear and straight to the point, which will help users explore your site much faster and see the content that they are looking for. Good site navigation is also one of the best practices of good Search Engine Optimization (SEO) as it helps search engines index your website pages easily. 

Good home page 

In this day and age, people are having shorter attention spans. This becomes a challenge for marketers as this means you need to capture users’ attention in the shortest possible time once they reach your website. For a majority of visitors, the home page is where they will first set their eyes on your site. In this short span of time, 90% of visitors already make a decision about your website with just one look at the homepage. 

A good homepage for your website should contain everything that visitors need to know and it should clearly state what your business is offering or doing differently than your competitors. Making sure that your logo, tagline, promotional messages are impressive and direct-to-the-point are vital in making visitors stay longer on your website. 

Mobile-Friendliness

A majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites. Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. This means that text, images, and other elements are not compromised just because the viewing screen is different. 

Visible call-to-action

Going back to your website’s goals, what you want your customer to accomplish in your website should be clearly displayed in your call-to-action. This can range from “buy now” or to a request for quotation, or to contact you through your contact numbers. 

This is where website visitors become a business lead or conversion, and call-to-action buttons should act as a guide on how to get there. A good call-to-action design should make itself clear to your visitor even if they are not seeking it out at first, and should convince them to click that button to take the next step to purchase your product. 

Aesthetic design

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them staying longer in your site. It also serves as a way to set you apart from competitors and make you stand out from the pack. 

It is important to know key elements that make websites a success. These serve as good foundations for what you want your website to be. Even for those with little, to no experience in making websites, knowing this information is a great way to better think of a strategy for your business and identifying how a website can contribute to its success. Set your business for success in 2021 with iManila!

Having a partnership with the right website development agency can help make your website goals into reality. iManila is a full-service digital marketing agency ready to help you with your  website development, hosting, and digital marketing needs. See what a business like iManila, with over 25 years of experience in the industry, can do for you and your business. Contact us now to learn more! 

iManila 25th Year Anniversary

We made it! It’s been an exciting 25 years filled with great successes and our fair share of challenges, but here we are now still reimagining a better world through technology 25 years later! 

We owe our success to so many people – from our clients to our vendors, partners, and to the thousands of small and medium enterprises, both locally and internationally, who have grown alongside us. Thank you for your trust, confidence, patronage, and support. 

As we look back on everything that we’ve endured, from multiple financial crises to economic upturns and downturns and most recently – a global pandemic – we are so grateful for this iManila family that we have – for every single person who has walked through the doors of our 20+ years office and who has tirelessly worked to take us to where we are today. 

iManila was one of the first Internet Service Providers in the Philippines and has long since diversified into other services such as Website Development and Digital Marketing. Since day one we have never forgotten our roots and the importance of innovation and adaptability from providing a simple dial-up Internet connection, to providing innovative, in-demand web and digital solutions.

Cheers to 25 years and here’s a toast to reaching our goal of 100 years!

Must-Haves for a Successful Digital Workspace in 2021

We’ve made it to 2021! A pat on your back is the best thing to do right now (since we cannot pat someone’s back because of social distancing). Nonetheless, we didn’t even notice that 2021 has just approached. With all the uncertainty and anxiety that happened last year, resilience is good but actions are better. We don’t just stay home and do nothing, we have to do something to get going. Especially with businesses closing left and right, you have to think of a better option to keep your business afloat.

Since most of the businesses are now moving to e-commerce, keeping up with technology can sure be overwhelming. But – guess what! We’re here to help.

With fast innovations and trends within the digital sphere, you must be updated to make work easier. Moreover, digital technologies provide very high values in making work more efficient through advanced collaboration tools. In the simplest explanation, if you don’t carry these five must-haves, your business is not doing digital right.

Must-have No. 1: Connectivity

Of course, this is very important. All transactions and tasks are done thanks to your Internet connection. As employees are now flexible, they get to choose where to work and be able to access business applications wherever they work and whatever device they work on. Approximately 77% of employees wish to have better mobile connectivity from their employers. In that case, make sure to give your employees the option to work in a comfortable environment. 

Must-have No. 2: The right tools, with the right results

And speaking of flexibility, people nowadays can do amazing things whether in the office, on the road or even online. This pandemic gave us the opportunity to discover new skills and enhance it whether it’s a hobby or something that can enhance our interests. And with the right tools to work on, you have the power to create, edit, view and work together in real time – giving you fast and feasible results. Evidently, 91% of employees depend on the latest digital technologies to perform well in work. So make sure to empower them with the best collaboration tools available. 

Must-have No. 3: Video collaboration

Since most of us are still working from home, physical meetings are still nowhere in sight. And since email and phone calls won’t satisfy these long meetings, HD video conferencing is the best option. Just maintain a good connection and the rest is as easy as a personal meet. 

Video conferencing allows you to see your colleagues faces and reactions and allows you to speak to them in real time. Most video collaboration tools now allow for screen sharing and inviting more than 100 guests to the call. No need to be in good health in order to attend a conference these days! 

Must-have No. 4: The ability to make wise choices

Now that we are doing everything digital, you have to get your digital plan right – even the tiniest details are big deals. Just make sure that you handle business-quality video conferencing right. Next is to offer private and public cloud access. Also, transact with sophisticated productivity and collaboration apps. And lastly, carefully manage security across various locations and types of devices. Remember that one wrong sharing move may allow your clients to see all of your year’s work. Be careful with what you share and ensure that your employees are familiar with your company’s data security measures. 

Must-have No. 5: Security

As the digital world keeps on innovating every now and then, security is getting more complex and faces more challenges. With trends like cloud computing, social media and expanding mobility needs, lack of proper protection will let attackers have the opportunity to get in. To have your network security more strengthened, research more about global threat intelligence. Prevent threats before, during and after an attack. And synchronize security across physical, virtual and cloud to reduce complexity.

These must-haves won’t hurt to follow and at the same time will strengthen the productivity and security not just of your company, but also for your employees. These must-haves have essentially helped companies like us maintain our operations regardless of the government regulations in the past year. Not sure that your company is 100% productive working from home just yet? 

Make the most out of working remotely through Microsoft 365, which allows access to its suite of applications including software tools such as Microsoft Office and their cloud services. Microsoft 365 and its applications allows you to be productive wherever you are, allowing for seamless integration from offline to online and maximum compatibility between Windows and Mac users. Visit our website at http://staging.imanila.ph/hosting/microsoft-365/ to learn more or drop us a message at http://staging.imanila.ph/lets-talk/ to ask us how we can help you! 

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