Our Ideas Archives - Page 49 of 69 - iManila | Web Development Philippines

How Well Are You Remarketing Your Company?

Written on July 3, 2019. Posted in iNews, Our Ideas. Leave a Comment

A study done by Google suggests that 95% of visitors will not convert the first time. Stats like this may seem so scary because for business owners and marketing executives like yourselves, you have to ask the question: “How do I get my consumers to convert or buy?”

In this day and age, it’s no longer enough to just market your products one time or just for a fixed period of time. The fact of the matter is, with the amount of information going around online, consumers’ attention is constantly being pulled from one direction to another. So how exactly can you persuade your buyers to actually take action and go for the “buy now” button?

The answer can be summed up in one word: remarketing.

Gone are the days when you simply market a product and hope to the heavens that your marketing campaign has been seen and/or heard by the right audience. In today’s highly online world, marketing campaigns are a combination of efforts to target new audiences and to remarket or continuously show visibility to potential and previous clients or website visitors.

Remarketing campaigns are basically designed to show your company and/or your products off to potential customers who have either visited your site or previously used your mobile app. This remarketing type of campaign can easily be applied thru Google Display Ads.

Remarketing campaigns are also akin to the scenario when customers opt into your newsletter. Many companies today religiously send out electronic direct mailers or email newsletters to databases which they have maintained and grew over the years. These databases are considered as goldmines to these companies, who are able to use these precious contact details as a means to market directly to people who they know are already interested in their product or service.

So where will YOU begin with your remarketing?

Start with an understanding of your remarketing goals. Who exactly do you want to remarket to? Do you want to target existing clients? Do you want to target clients who have abandoned their cart?
Evaluate your databases. Are they up-to-date? What kind of your clients are your databases composed of? Do you maintain a database?
What kind of channels should you use to remarket? Are your clients more inclined to open their emails? Are they more inclined to see your Google Ads?

Getting started seems difficult but once you’ve gotten the hang of it and you’ve seen the results in conversion, then you’d be happy you did it anyway!

Just take note that every company does remarketing differently. What might work for us may not work for you – so it’s really about putting in the patience of trial and error. But like what we said, if you’re able to figure it out and do it correctly, we’re sure you’ll be happy you did it!

Scared to give it a try by yourself? Get some experts to help you!

Drop us a message at info@imanila.ph or call us at +632 490 0000.

Things to consider when Choosing the Right Web Hosting Provider

Written on June 26, 2019. Posted in iNews, Our Ideas. Leave a Comment

Reliable web hosting is essential when building a website for your business. Your website files are all stored in a remote computer server which is called a host. It works when a certain online user wants to view your website and searched for your domain name or website address into their browser. Then, their computer will connect to your website server and your website content will be delivered to their browsers.

Easy as it may seem but web hosting involves various technical processes and technologies. Thus, a web hosting provider or company is a business that has the technologies and services needed for your website or webpages to be seen on the Internet.

To help you out, here are the important factors to consider when choosing the right web hosting provider for your business:

Type of Web Host

With the prevalence of digital media, it’s much easier to get hosting services today from both local and foreign providers compared to how it is a few years back. However, before you get one for your website, you must first know the different types of hosting services that are available and what suits your business.

Here are the three different types of website hosting that you can choose from:

Virtual Server Hosting – This is also dubbed as a virtual private server (VPS) that is available for your web hosting needs. It is actually a virtual server that a user perceives as a dedicated or private server even though it is installed on a physical computer that runs multiple operating systems. This kind of hosting is a shared system and has lesser user traffic but provides good speed. Web contents are loaded faster in this type of hosting system.

Cloud Shared Hosting – This hosting system is one of the most common and usually the best option for small and medium enterprises. In this kind of hosting, the web space is being shared with multiple business entities while the maintenance and cost of the web hosting service are also being shared by the users. With this, you only get charged for the space that was allocated for you.

Dedicated Hosting – In this kind of hosting system, excellent performance can be guaranteed. Dedicated hosting is where a business entity leases an entire server to provide their clients with their own data center. While this type may cost more than the other two, it promises great speed and full control over the server.

Correct Bandwidth and Security

Make sure that the provider whom you are coordinating with can provide the right bandwidth and disk storage space that you require. It is also ideal to go for a provider who can also offer Security Sockets Layer or SSL Certificate that can add protection to your website from potential hackers. (Read our previous blog about why it is important for you to have an SSL Certificate.)

Customer Support

It is ideal for you to get a web hosting company that can provide you with 24/7 Technical Support. When it comes to website maintenance and making sure that your website is always up and running, your provider must have a reel time helpdesk through live chat, mail or call to resolve your queries on the dot.

Now that you have an idea on the various factors to consider when choosing the right web hosting provider, the next step is to look for the best and most reliable company that will not just cater your needs but will also exceed your expectations.

Turn to iManila and see our excellence as it happens! Experience the best web and email hosting in the Philippines with powerful features engineered to provide 99.95% uptime and availability, day-in, day-out.

Contact us now or send us an email at info@imanila.ph!

Improving your Website’s Bounce Rate and Average Time on Page

Written on June 19, 2019. Posted in iNews, Our Ideas. Leave a Comment

Great news! Your website is up and you’re already seeing a lot of traffic coming in. But wait, why isn’t there any engaged and invested visitors on your website?

It seems that there are more exits than those who are staying and browsing through. Well, there might be a few analytic components that you are overlooking. Truth is, most businesses are experiencing those same problems on their website, where sadly, bounce rate triumphs average time spent on your page.

The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.

Work on your website’s structural issues

If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.

Improve readability of your pages

When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.

Build trust and credibility

Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.

Make sure your website is easy to navigate and that CTAs are easily found

Improving your website’s bounce rate and average time on page will ultimately affect your SEO positively. Thus, you have to prioritize on enhancing the UI (User Interface) and UX (User eXperience) of your website. Take note that having a UX/UI-focused landing page will enable your website to captivate your website visitors and ensure that they will engage in what you have in store for them.

To learn more, contact us at +632 490 0000 or visit our website at http://staging.imanila.ph/.

SEO and SEM: The Perfect Online Marketing Tandem

Written on June 11, 2019. Posted in iNews, Our Ideas. Leave a Comment

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

Category: Our Ideas