Category: Our Ideas

Every website is an investment. Just like any assets of your business, it has to be taken care of at all times.

Imagine your website as a mall. As an owner, you always make sure that for your grand opening, your mall is fully furnished, houses famous brands, and of course, is well-secured. You have acquired a lot of foot traffic for your first months after opening and there’s a lot of buzz going around about your new mall because of your good advertising. But, do you think your mall will remain the same as time goes by without proper maintenance? Of course not.

This is just almost similar to maintaining a website. In order for it to remain secured, relevant, and well-patronized, maintenance has to be done regularly. Here are three very critical points that you need have to keep an eye on in order to make sure that your website is properly maintained:

USER EXPERIENCE

Almost every year, a new trend comes up. You have to make sure that your website’s layout is always up to date. This also means that you can change your Call-to-Action button styles, your navigation layout and even the structure of your web pages. You can also add more useful features alongside like Search Bars, Newsletter Sign Ups, or a Chat Bot. You can also check out new plugins that can also optimize user navigation for better user experience.

WEBSITE RELEVANCE AND TRAFFIC

To retain your organic ranking and visibility across search engines, you also have to maintain the relevance of your website. Updating or adding more contents regularly is something you should prioritize. You have to remember that search engines base your website’s relevance to the amount and the quality of content you are putting in. Paid ads like Google Ads and social media ads can also drive more traffic to your site which can increase your site’s relevance and reputation.

SECURITY

You have to make sure that your website security is insurmountable. With a large number of cybercriminals going around the World Wide Web, a lot of unsecured websites are prone to hacking and other malicious intents. Once your website is affected by this, it can cause grave threats to both your website’s usability, relevance and reliability. Make sure you have an updated SSL certificate attached to your website and always check your website’s backend. 

Maintaining a website requires a lot of time and much effort, but it is something that your company should definitely invest in. Here at iManila, you can pass on to us the responsibility of regularly checking up your website and security. Create your website with us and we will do everything to keep it user-friendly, relevant, and secured. We can give you the best online solutions ranging from web design,  digital marketing and tech support. Our website packages come with website maintenance and a 24/7 reliable Customer Support.

For inquiries, you can email us at info@imanila.ph or call us at (02)490-0000.

With the continuous rise of digital platforms in today’s marketing industry, there is no doubt that more and more businesses are investing on it. Although going digital offers robust opportunities for businesses, it is very important to focus your investment to a platform that would be suitable for your industry.

For example, a business that offers digital multimeters and electrical testers would not be very much effective on Instagram as it targets those people or businesses that needs technical troubleshooting. On the other hand, a clothing apparel will not be suitable for LinkedIn or those platforms that focuses on B2B marketing but may be better off to utilize Facebook and Instagram.

In the long-run, you don’t want to spend and invest a lot of money to a platform that won’t do any good to your business. Hence, this guide will help you identify the different uses of social media platforms and how each of them can be of good tool for your marketing strategies.

Facebook

Facebook is probably a staple social media platform for every business. Aside from Google ads, businesses are pursuing having an established identity on Facebook. But what does it truly provide for every business? What type of market does Facebook cover?

Facebook actually covers a lot of target market groups. With its versatile purpose and functionality, it has been a great platform for almost every business. For new businesses, creating a Facebook business page is best to raise brand awareness. First of all, it’s free, and second almost everyone has access to Facebook. However, with its many perks comes with a lot of cons. For one is that there may be more competition on Facebook compared to other platforms.

Instagram

Instagram’s primary purpose is to entice and promote the aesthetic side of a business. As mentioned, it is mostly used by businesses who are selling product goods or items. This platform is mostly used by influencers and famous people. Hence, if your brand or business taps the mass market and you have an influencer strategy, then this social media platform is for you.

LinkedIn

With its limited coverage and functionality, mainly, for business and hiring purposes, LinkedIn is mostly used for B2B marketing and business partnerships. If your business taps the market of the decision makers, and top management then this platform is definitely for you!

Establishing a business in today’s digital era requires a lot of work. Even though it provides a convenient approach towards your marketing efforts, it still needs to be thoroughly researched and well-planned. What you need is a trusted digital marketing partner that can guide you in deciding where and how you should invest your money in digital space. iManila can help you with that! For more than 20 years, we have been continuously helping many businesses and brands in reaching their full potential online. Looking forward to have the same experience like them? Then let us be of service for all of your online and digital needs! Contact us now at +632 490 0000 or visit our website at http://staging.imanila.ph/

With the continuous growth and dependence of today’s population in technology, it’s no surprise that eCommerce is now one of the fastest growing industries in the world.

One of the most essential things for eCommerce businesses to have is a good domain name and a reliable hosting provider, as these will affect your company’s success in the online retail industry and even your marketing strategies later on.

Here are some things to consider when choosing a domain name and hosting provider:

Domain

Uniformity is key

To establish credibility and brand recall for your customers, it is suggested for your domain name to be the same as your company name.

Keyword

Your domain name is an important factor in your search engine rankings. That’s why you should choose a name that contains relevant keywords for your business. For example, if you’re in the pharmacy industry, you may want to include the phrase “pharmacy” in your domain name.

Target your location

The “.com” domain is common used for most websites,  however, you should keep in mind that your domain’s extension can also be targeted towards your preferred market. If you’re a company targeting local consumers, you may want to add country specific extensions such as .ph, .uk, .us and so on.

Make it simple and easy to remember

Similar to choosing a company or brand name, your domain should be short, simple and easy to remember. Avoid using hyphen and numbers in your domain name as this can be confusing for most people.

Hosting

Server Uptime

Unlike a physical store where you’ll only be open for a certain number of hours a day, your eCommerce website will be operating non-stop. With this, it is important to choose a hosting provider with a high server uptime to keep your website running 24/7.

Page Loading

One important factor that Google takes into account in its algorithm is a page’s loading speed. A page’s lading speed is very important for SEO rankings. A slow loading website can decrease your website’s traffic and often leads to users abandoning your site.

If you’re looking for a professional, reliable and industry-trusted domain and hosting provider, check us out at iManila.

With years of experience and a vast portfolio of clients here and abroad, iManila is one of the leading domain and hosting providers in the country.

Let us help you maximize your eCommerce business’ potential, email us today at info@imanila.ph.

If you’re someone who follows a lot of brands online, then for sure there are a few brand names that’s caught your attention. Customers like to follow brands who offer lots of discounts and promos online, but oftentimes, others follow brands that have really valuable content.

Branding and content can be really challenging for most brands, but some brands put their best foot forward when it comes to publishing online content. Content is very important if you want to stay relevant and keep your customers engaged. Here are 5 local brands who has their branding and content on point! Let’s see if we can take a few notes from them.

1. Sunnies Face

One look at Sunnies Face’s Instagram page and you won’t be able to stop scrolling through their feed- the photos are just so good! Check out their IG page, and you’ll see a lot of product photos and user-generated content, which honestly, is the basic ingredient to getting more people interested in purchasing your products. User-generated content makes your brand relatable and authentic as it shows actual testimonials from ordinary people. Partner that with aesthetically pleasing photos and you can just sit back and wait for the sales to come in!

2. Angkas

Angkas’ branding is the perfect example of treating your brand like another person. Angkas’ online persona your 20-something, fresh out-of-college millennial, and is basically a walking meme. With a hundred thousand followers on Twitter and with almost never less than a thousand engagements in all their posts, you know Angkas has got their branding on lock down. Their content is very engaging; funny and witty, sometimes a bit rude and NSFW, but totally expected from them. The most important thing is that their audience is LOVING it!

3. Boysen

This brand may be a bit unexpected from our list here but you’ll know why they’re included in this list once you check out their Instagram page. Boysen Philippines’ Instagram feed is GOALS. They’ve got the color blocking done right. It’s simple yet very effective, and it really highlights what they sell. The main takeaway? Sometimes simple and clean sells too.

4. Oishi

Oishi’s content may be an underrated one but trust us- it’s one that’s worth checking out. Lots of people have been sharing and reposting content from Oishi’s Facebook Page because of their funny (and honestly, kinda weird) content. Theirs is a different kind of content but is still very engaging and one that truly resonates with their audience. If you’re thinking of viral posts? Oishi’s got a few.

5. Dove 

Here’s a brand that doesn’t need aesthetically pleasing and colorful posts to get their message across. Dove’s social campaigns, especially their women empowerment campaigns, are very notable that one look at their content, you know it’s Dove. It helps a lot if brands focus their marketing towards a specific advocacy. It shows that they aren’t only after sales, but also, they are a brand that wants to contribute something meaningful to society.

There are a lot of key points to note on how to get your branding on point from these brands. Even if they are key players in the digital marketing world, there’s definitely room for more brands, especially more local and new brands, to play along with them. Don’t be scared to define and establish your brand online.

If you are looking for an agency who can help you with branding and online content, iManila is the team for you. You may reach us at info@imanila.ph or call us at (02) 490-000 for inquiries.